Since the 2022 Beijing Winter Olympics, ice and snow sports and ice and snow tourism have experienced explosive growth in China. This winter, Harbin’s “out of the circle” on social media once again stimulated the popularity of ice and snow tourism.A special survey on ice and snow tourism by the China Tourism Academy shows, among the respondents, there are66.2%of tourists hope to experience ice and snow tourism activities in the 2023-24 snow season. The China Tourism Academy predicts that the number of ice and snow leisure tourists in my country in the 2023-24 snow season is expected to exceed4亿people。
For the younger generation of Chinese consumers seeking work-life balance, outdoor skiing cleverly combinesFitness, travel and escapism，It is an ideal way to decompress and vacation, and also because of its uniqueexcitement and freedomIt makes young people go “crazy” and become ski enthusiasts. Snowboarding, which can better satisfy young people’s “show off skills” mentality and integrates with street fashion aesthetics, has become popular on major domestic social media platforms. On Xiaohongshu, #SNOWBOARD has more than 100 views1.84 billion times，On Douyin, the number of views of the #SNOWBOARD tagUp to 14.34 billion times.
At the same time, outdoor skiing wear has gradually evolved from functionality first toGood looks, personality, practical enoughThe multiple standards have also contributed to the popularity of a number of Asian niche ski brands. With a version that is more suitable for Asian body types and a more dynamic and eye-catching design, it has attracted the attention of a large number of Chinese young generation snowboard enthusiasts.
A seamless blend of snowboarding and streetwear trends
The BS of BSRABBIT is the abbreviation of SNOWBOARD and STREET, and uses the rabbit pattern as the brand logo, which means that it can run like a rabbit whether on the mountain or on the road. As a new Korean brand founded in 2012, it has attracted the attention of a large number of female consumers who believe that “appearance is justice” with its iconic #kidult animal prints and bright colors.
The fusion of daily street style and functional ski wear is the design purpose of the brand. On the basis of continuing this concept, the 2023/24 snow season series presents a collection of American retro street and #Bikercore through #creativecollabs creative cooperation with artists. A new collection from the motorcycle trend. Denim pieces with a waterproof coating further enhance the multi-occasion performance of this series, creating a trendy sports look that combines cool snowfield looks with #CityDressing urban wear styles.
Contact information:bsrabbit
Balanced design of smart technology and simple functional style
DIMITO was founded in 2009. With its trendy aesthetics and research and development of high-tech materials, DIMITO has quickly grown into a benchmark brand in Korean ski wear. The product series includes Vertex Nextlevel high-tech outdoor sports series, standard condition ski wear series and overlap sports and leisure series.
The harmonious combination of simple solid colors and #PowerPastels eye-catching pastel colors is DIMITO’s design identity. Each set of ski suits is available in 5 colors, allowing consumers to freely match colors according to their own preferences. The wide fit and functional simplicity The appearance echoes the #genderinclusive trend. In addition to being a snow jacket, it is also suitable for relaxed urban outdoor wear.
Since its inception, the brand has always insisted on continuous innovation in technology. This year, DIMITO teamed up with the French high-end outdoor brand EIDER to launch the 23/24 autumn and winter joint capsule series, which uses waterproof and cold-proof Gore-tex double-layer fabric and is equipped with a temperature control system and electric heating. The function provides four levels of temperature adjustment to cope with extremely cold and severe weather. In addition, a RECCO rescue system is added to the snow suit. In the event of an avalanche, the rescue signal can be reflected in time, providing a full range of intelligent protection for extreme outdoor sports.
Contact information：dimito_positivemind
Warm and bold high-performance design snowwear
VECTOR was founded in China in 2016. It was co-founded by three outdoor sports enthusiasts. Among them are designers who graduated from Central Saint Martins and heirs of a family business that specializes in the production of protective clothing and outdoor clothing. The founder of the brand has his own background advantages. And in-depth understanding of skiing, VECTOR, with its trendy design and exquisite craftsmanship, has become a new popular outdoor brand within three years, and has gradually expanded into surfing, diving and other fields.
Function, fun, youth, and fashion are the core concepts of the brand. It uses warm and bold colors and colorful print designs to interpret the freedom and passion of skiing, and uses professional functional technology to achieve both speed and safety.
In the 2023/24 snow season, the brand launches the “Mountain Exploration” limited series, which draws inspiration from glaciers and mountains. The hard-core escort of high-end protective fabrics and practical detail design allows skaters to challenge the mountain snow without fear of wind and rain. The ski denim series, which uses DuPont Teflon three-proof technology and a waterproof and breathable membrane inner layer, connects the city and the ski resort, providing comfortable protection while also showing the versatility and fashionable matching possibilities of snowwear.
Contact information：VECTOR官方微博