Driven by the craze for ice and snow tourism, skiing, known as an “elegant aristocratic” sport, has gradually developed into a winter leisure sport loved by new and old players, prompting many top luxury ski wear brands to continuously introduce new products to create products suitable for skiing and snow resorts. Fashionable outdoor items in social scenes. At the same time, the rise of niche double-board brands at home and abroad also provides consumers with more cost-effective choices.
Overview
Different from snowboarding, which has a development history of only more than 50 years, skiing has a long history, and became popular among European celebrities and the British royal family in the last century, becoming a veritable “aristocratic sport”. Different from the oversize street style of snowboarding clothing, snowboarding clothing is mostly based on short tops and slim-fitting jumpsuits that highlight body curves, creating a neat and elegant image, catering to the aesthetics of the middle class, and is more suitable for snowboarding. Social and Apr-Ski fashion.
With the winter tourism boom in recent years and the idol power of youth double-board champion GU Ailing at the Beijing Winter Olympics, double-skiing has also broken the label of “niche aristocrat” and gradually developed into a winter leisure activity loved by new and old players. sports. On Zhengzhou and Doyen, it has received over 300 million views and plays.
In recent years, many top luxury ski wear brands have been constantly innovating through joint series and distinctive creative designs, always at the forefront of ski fashion. At the same time, a number of niche ski clothing brands have also been born, bringing more colorful ski styles and providing consumers with more cost-effective choices.
Vibrant minimalism lights up ski resort fashion
Cordova originated in Sun Valley, a ski resort in Idaho, USA. Out of their love for snow sports, brand founder and creative director Jane Seim and co-founder Cody Seim wanted to integrate the freedom and creativity of snow sports into the design. middle. Through tailor-made ski and après-ski clothing, women can show off their charming figure full of freedom and confidence while skiing.
Cordova’s first collection was launched in the winter of 2016. With its light #PowerPastels eye-catching pastel color and silhouette design that highlights the elegant feminine curves, it brings a #alldayactive all-weather activity style that is both functional and fashionable. It attracted attention as soon as it was launched. It has attracted the attention of female ski enthusiasts around the world, including celebrities and fashion bloggers.
Cordova’s 23/24 autumn and winter ski series uses neutral colors and soft pastel colors to highlight versatile performance and dynamic minimalism. The short baggy down jacket and slim fit jumpsuit continue the brand’s iconic style. The jacket is made of waterproof fabric and RDS certified feather filling. The whole body Aquaguard waterproof zipper and multi-pocket design provide the functionality and practicality required for extreme outdoor sports. .
The creator of luxury sports style
The brand was founded in 1932 by German skier Willy Bogner. The founder has won 11 Nordic skiing championships. BOGNER was the first brand to integrate fashion design concepts into ski wear. The brand created the wool stretch ski pants that are still popular today, laying the foundation for the elegant style of ski wear and the #athluxe luxury sport. The pioneer and known as the “Dior of ski wear”.
For the 2023/24 autumn and winter series, the brand traces back to its classics, with the iconic W contrasting stripes and quilting design throughout, blending with #WinterBrights winter bright colors and exquisite tailoring, taking into account both ski fashion and daily urban wear, presenting a luxurious and sophisticated look. A series of ski wear with texture and lightness for winter looks.
Niche design interprets modern and trendy double board
DEEP N STEEP, a niche ski wear brand in China, was founded in 2022. The three brand founders came together because of their love for skiing. Based on their in-depth understanding of skiing and combining their own clothing design foundation and international outdoor brand processing experience, Together they created DEEP N STEEP, an urban outdoor brand that coexists functionality and design. With its high-looking original design and professional and rigorous production technology, it has gained the attention and love of many ski enthusiasts in just one year.
In order to allow the wearer to have a greater degree of freedom of movement and enjoy the fun of outdoor sports, each of DEEP N STEEP’s snow suits adopts an ergonomic three-dimensional tailoring design, combined with seamless lamination technology and Details such as velvet thermal lining, 3L composite fabric and waterproof zippers ensure the comfort and professional performance of functional clothing.
Eye-catching color combinations have always been DEEP N STEEP’s brand identity. This year’s snow season, the brand draws inspiration from the sunset to design the #Ombre gradient suit and jumpsuit series, which become a dreamy embellishment in the ice and snow. In addition, there are pure black slim-fitting ski jackets that combine skiing and après-ski styling. The close-fitting tailoring and reflective strip design bring the ultimate visual impact. The embroidered totem design on the back of the jacket caters to the new Chinese trend and creates a modern and cool sports look.
