2025AW released the latest fabric product series [Fearless, Comfortable, Bowstring], which is an outdoor sports brand that uses outdoor high-performance fabric customization to support clothing brand standards and quick response to meet the needs of different scenarios.

Outdoor products continue to blur the line between lifestyle pieces and sportswear. As outdoor activities become more casual and social, styles, prints and fabric styles have become softer. Draw inspiration from fashionable menswear and continue to play up the soft masculinity.

Driven by the craze for ice and snow tourism, skiing, known as an “elegant aristocratic” sport, has gradually developed into a winter leisure sport loved by new and old players, prompting many top luxury ski wear brands to continuously introduce new products to create products suitable for skiing and snow resorts. Fashionable outdoor items in social scenes, and the rise of niche double-board brands at home and abroad have also provided consumers with more cost-effective choices.